In Partnership With
Campaign Supporters
Aptos Chamber of Commerce
Boulder Creek Business Association
Capitola-Soquel Chamber of Commerce
Capitola Village Business Improvement District
City of Santa Cruz Economic Development
Pajaro Valley Chamber of Commerce & Agriculture
Pleasure Point Downtown Association
San Lorenzo Valley Chamber of Commerce
Santa Cruz County Small Business Development Center
Santa Cruz Downtown Association
Scotts Valley Chamber of Commerce
Think Local First Santa Cruz County
Visit Santa Cruz County
Aptos Chamber of Commerce
Boulder Creek Business Association
Capitola-Soquel Chamber of Commerce
Capitola Village Business Improvement District
City of Santa Cruz Economic Development
Pajaro Valley Chamber of Commerce & Agriculture
Pleasure Point Downtown Association
San Lorenzo Valley Chamber of Commerce
Santa Cruz County Small Business Development Center
Santa Cruz Downtown Association
Scotts Valley Chamber of Commerce
Think Local First Santa Cruz County
Visit Santa Cruz County
Thank you for helping this year's campaign exceed its goal with over 1,200 businesses who actively participated this year! We're proud to have partnered with the Santa Cruz County Economic Development Office for our second year, and next year will be even bigger!
Below, you'll find a variety of FREE, localized marketing materials that were developed to help local businesses showcase how they celebrated Small Business Saturday.
Below, you'll find a variety of FREE, localized marketing materials that were developed to help local businesses showcase how they celebrated Small Business Saturday.
4 STEPS TO SMALL BUSINESS SATURDAY SUCCESS
- Officially sign up with the National Small Business Saturday program to access a variety of national tools and be part of their marketing database, plus be promoted by the Santa Cruz County Economic Development Office and all their marketing efforts.
- If you need assistance, contact Barbara Mason, Santa Cruz County Economic Development Coordinator with any questions at 831-454-2728 or barbara.mason@santacruzcounty.us
- Use our locally, customized tool kit of resources listed below to promote your Small Business Saturday special event, promotions and details you want your target customers to know about.
- Be sure to "Like" the official Santa Cruz County Small Business Saturday Facebook page to stay up to date with all the opportunities to help drive your Small Business Saturday foot traffic and sales on November 26th!
MARKETING SCHEDULE
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Suggested Social Media & Email Schedule
We encourage you to use each social media platform's "schedule your post" feature or services like hootsuite.com or bufferapp.com and be sure to use your email newsletter provider's schedule feature to ensure your target audience sees and interacts with your content before it gets lost in their inbox.
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SOCIAL MEDIA IMAGERY FOR DOWNLOAD
(CLICK IMAGE TO SCROLL THROUGH IMAGES, FIND RIGHT SOCIAL PLATFORM, RIGHT CLICK & SAVE AS)
Special Note: Always use #ShopSmallSantaCruzCounty & Facebook tag @santacruzcountysmallbusinesssaturday
(CLICK IMAGE TO SCROLL THROUGH IMAGES, FIND RIGHT SOCIAL PLATFORM, RIGHT CLICK & SAVE AS)
Special Note: Always use #ShopSmallSantaCruzCounty & Facebook tag @santacruzcountysmallbusinesssaturday
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Aptos
Boulder Creek
Capitola
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San Lorenzo Valley
Santa Cruz
Scotts Valley
Soquel
Watsonville
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SOCIAL MEDIA ACTION PLAN
(Be sure to use the localized images above with your social media or use your own images. We suggest using canva.com to easily create free images with text overlays)
FACEBOOK, INSTAGRAM, PINTEREST
Small Business Saturday Post Options:
EVENT-Specific Post Options:
TWITTER
Small Business Saturday Post Options:
EVENT-Specific Twitter Options:
(Be sure to use the localized images above with your social media or use your own images. We suggest using canva.com to easily create free images with text overlays)
FACEBOOK, INSTAGRAM, PINTEREST
Small Business Saturday Post Options:
- Don't just Shop Small for our business. Shop Small for your community. When you Shop Small, you #ShopSmallSantaCruzCounty
- Shop Small with us and get more than just great service, receive [insert promo/event details] – Shop Small for your community and for your local economy. #ShopSmallSantaCruzCounty
EVENT-Specific Post Options:
- #SmallBizSat is today and we’re hosting an event for the entire family! Join us at [LOCATION] from [START TIME/END TIME].
- Today is #SmallBizSat! Come join us for a special [event type] event featuring [main attraction] at [LOCATION] from [START TIME/END TIME]. Get excited to #ShopSmall!
- Thank you to everyone who participated in our [event name] event! Remember to #ShopSmall year-round.
Small Business Saturday Post Options:
- This #SmallBizSat, come out and Shop Small Santa Cruz County on Nov 26. When you Shop Small, you #ShopSmallSantaCruzCounty
- Bring your family out for a #SmallBizSat Family Day at [LOCATION] from [START TIME/END TIME]!
- #SmallBizSat is today! Join us for our event at [LOCATION] from [START TIME/END TIME]. Get out and #ShopSmall
EVENT-Specific Twitter Options:
- Today is #SmallBizSat! Bring your family to [LOCATION] from [START TIME/END TIME] to learn why it’s important to #ShopSmall.
- Celebrate #SmallBizSat at our [name] event at [LOCATION] from [START TIME/END TIME] and remember to #ShopSmall!
- Thank you to those who participated in our #SmallSmall [event name]! Remember to #ShopSmall year-round.
EMAIL TEMPLATES (COPY & PASTE)
SUGGESTED EMAIL TEMPLATE - WEEKEND OF NOVEMBER 12th
Imagery
Choose your region’s image
Subject Line Options
1. Save the Date: [fill in event name]
2. The #1 Reason To Shop With Us On Small Business Saturday…
3. 2 Weeks ‘Til Small Biz Sat – Here’s Why To Shop With Us…
4. Shop ‘Til You Drop on Small Biz Sat – See What We're Up To
Email Body
Hi [Customer Name],
November 26th is Small Business Saturday®, a day created specifically for small businesses. This year, we encourage you to shop with the local businesses you love, for the community you call home, and for the money that stays in the neighborhood when we all Shop Small. This year, we joined the Shop Small Santa Cruz County 1,000 campaign to support our community.
As always you can find us at [Address] between the hours of [open-close] on Nov 26th or online at [website address].
Thanks for thinking of us and supporting your local business community. Please share your Small Business Saturday experience on your social channels with photos, stories and more by using #ShopSmallSantaCruzCounty.
See you on November 26th!
[Business Name]
SUGGESTED EMAIL TEMPLATE WEEKEND OF NOVEMBER 19th
Imagery
Choose your region’s image or your own event imagery
Subject Line Options
1. 7 Days Left Until We Go BIG on Shop Small Day!
2. Special Event + Shop Small = Small Biz Sat
3. We Joined 1,000 Local Businesses for Small Biz Saturday – Here’s What You Get!
Body
Dear Valued Customer,
As you may know, November 26 is Small Business Saturday®, created specifically for small businesses. This year, we will be having an event [explain event] to support our valued customers like you!
Thanks for thinking of us and supporting your community business like us. Please share your Small Business Saturday experience on your social channels with photos, stories and more by using #ShopSmallSantaCruzCounty.
See you Saturday!
[Business Name]
SUGGESTED EMAIL TEMPLATE NOVEMBER 23rd
Imagery
Choose your region’s imagery or your own event imagery
Subject Line Options
1. 3 Days Left, Are You Ready For Our...
2. Leftovers + [Your Event/Promo Name] + No Crowds = Small Biz Sat
3. One More Reason To Shop Local – [Fill in key detail for your event/promotion]
Body
Dear Valued Customer,
In just three days you will be able to shop with us for [insert promotional details]. I’m sure you know we are the ultimate place in Santa Cruz County for [name of product or service]. We not only have an event [insert event details] that we think you’ll love, but we’re putting the final touches on something you won't believe. Are you curious? Hint, [fill in exciting detail].
Fill up on turkey and pumpkin pie and we’ll see you Saturday!
[Business Name]
SUGGESTED EMAIL TEMPLATE NOV 25th
Imagery
Insert your region’s imagery or your own event imagery
Subject Line Options
1. ‘Twas The Day Before Small Biz Sat, See What We Have for You...
2. Black Friday Is So Yesterday…Here's What You'll Get With Us...
3. Here's What We've Been Planning, We Think You'll Love It!
4. Small Biz Saturday Starts Tomorrow, We Have BIG Plans For You…
BODY
Dear Valued Customer,
Tomorrow is Small Business Saturday and we’re part of Santa Cruz County’s 1,000 campaign. It’s your chance to save big while keeping it local and supporting those businesses, like us, who value your loyal business.
It’s our day to shine and we have [event details] planned to make sure you kick off the holiday season in style.
See you tomorrow!
[Business Name]
SUGGESTED EMAIL TEMPLATE NOV 26th
Imagery
Insert your region’s imagery or your own event imagery
Subject Line Options
1. Small Biz Saturday Is Today, Take A Peek At Our Goods…
2. We’re Serious, [Insert Key Detail/Offer]
3. It’s Time To Shop Local, Small Biz Sat Is Today – Here Is Your…
Body
Dear Valued Customer,
We’ve joined over 1,000 local businesses to celebrate Small Business Saturday. Shop local and you’ll not only be supporting us, but our local community. Plus we have a full day of events [explain / provide details] and activities for the entire family.
We’re open from [opening/closing times] today and we can’t wait to see you.
Happy Holidays,
[Business Name]
Imagery
Choose your region’s image
Subject Line Options
1. Save the Date: [fill in event name]
2. The #1 Reason To Shop With Us On Small Business Saturday…
3. 2 Weeks ‘Til Small Biz Sat – Here’s Why To Shop With Us…
4. Shop ‘Til You Drop on Small Biz Sat – See What We're Up To
Email Body
Hi [Customer Name],
November 26th is Small Business Saturday®, a day created specifically for small businesses. This year, we encourage you to shop with the local businesses you love, for the community you call home, and for the money that stays in the neighborhood when we all Shop Small. This year, we joined the Shop Small Santa Cruz County 1,000 campaign to support our community.
As always you can find us at [Address] between the hours of [open-close] on Nov 26th or online at [website address].
Thanks for thinking of us and supporting your local business community. Please share your Small Business Saturday experience on your social channels with photos, stories and more by using #ShopSmallSantaCruzCounty.
See you on November 26th!
[Business Name]
SUGGESTED EMAIL TEMPLATE WEEKEND OF NOVEMBER 19th
Imagery
Choose your region’s image or your own event imagery
Subject Line Options
1. 7 Days Left Until We Go BIG on Shop Small Day!
2. Special Event + Shop Small = Small Biz Sat
3. We Joined 1,000 Local Businesses for Small Biz Saturday – Here’s What You Get!
Body
Dear Valued Customer,
As you may know, November 26 is Small Business Saturday®, created specifically for small businesses. This year, we will be having an event [explain event] to support our valued customers like you!
Thanks for thinking of us and supporting your community business like us. Please share your Small Business Saturday experience on your social channels with photos, stories and more by using #ShopSmallSantaCruzCounty.
See you Saturday!
[Business Name]
SUGGESTED EMAIL TEMPLATE NOVEMBER 23rd
Imagery
Choose your region’s imagery or your own event imagery
Subject Line Options
1. 3 Days Left, Are You Ready For Our...
2. Leftovers + [Your Event/Promo Name] + No Crowds = Small Biz Sat
3. One More Reason To Shop Local – [Fill in key detail for your event/promotion]
Body
Dear Valued Customer,
In just three days you will be able to shop with us for [insert promotional details]. I’m sure you know we are the ultimate place in Santa Cruz County for [name of product or service]. We not only have an event [insert event details] that we think you’ll love, but we’re putting the final touches on something you won't believe. Are you curious? Hint, [fill in exciting detail].
Fill up on turkey and pumpkin pie and we’ll see you Saturday!
[Business Name]
SUGGESTED EMAIL TEMPLATE NOV 25th
Imagery
Insert your region’s imagery or your own event imagery
Subject Line Options
1. ‘Twas The Day Before Small Biz Sat, See What We Have for You...
2. Black Friday Is So Yesterday…Here's What You'll Get With Us...
3. Here's What We've Been Planning, We Think You'll Love It!
4. Small Biz Saturday Starts Tomorrow, We Have BIG Plans For You…
BODY
Dear Valued Customer,
Tomorrow is Small Business Saturday and we’re part of Santa Cruz County’s 1,000 campaign. It’s your chance to save big while keeping it local and supporting those businesses, like us, who value your loyal business.
It’s our day to shine and we have [event details] planned to make sure you kick off the holiday season in style.
See you tomorrow!
[Business Name]
SUGGESTED EMAIL TEMPLATE NOV 26th
Imagery
Insert your region’s imagery or your own event imagery
Subject Line Options
1. Small Biz Saturday Is Today, Take A Peek At Our Goods…
2. We’re Serious, [Insert Key Detail/Offer]
3. It’s Time To Shop Local, Small Biz Sat Is Today – Here Is Your…
Body
Dear Valued Customer,
We’ve joined over 1,000 local businesses to celebrate Small Business Saturday. Shop local and you’ll not only be supporting us, but our local community. Plus we have a full day of events [explain / provide details] and activities for the entire family.
We’re open from [opening/closing times] today and we can’t wait to see you.
Happy Holidays,
[Business Name]
