Social Media 101 For Local Business
One of the fast growing segments on the Internet is the community-building sites where like-minded people can network, communicate one-to-many, and share ideas..Look at Facebook, MySpace, Matchup, etc. They are all groups of people linking together with people they like, are interested in, and trust. We tend to believe information we hear from other people, much more so than traditional advertising. The public has a strong level of distrust for slogans and campaigns. They want and value information, but are asking for a problem to be solved, not to be sold. They want to be informed so they can evaluate and decide. This points to the importance of word-of-mouth as a critical component of any communications effort. The market and public are moving towards this mode of communication and away from traditional marketing. Pay and pray is no longer working.